AMMON – Despite rumors to the contrary, Jersey Mike’s will still open in Ammon.
The New Jersey-based sub-restaurant and sandwich restaurant initially planned to open in late February or early March in a 1,500 square foot space on the east end of Hillcrest Plaza, next to the owner of Dutch Bros. Charlie Gerard told EastIdahoNews.com that construction delays have pushed back its opening date.
“We’re about a month late. We have all the permits and should start construction in the next few weeks, ”said Gérard.
The delays are linked to the COVID-19 pandemic.
“Everything is going a little slower with the restrictions on covid, lenders, contractors, suppliers, etc. There was not just one thing holding us back, but the time constraints”, explains Gérard.
Gerard told us that in December the opening day is usually around nine weeks from the start of construction. A groundbreaking event may take place during the first few weeks of operation.
Jersey Mike’s offers a variety of cold and hot subs for customers served on white bread, wheat or rosemary Parmesan. The restaurant also serves cheesesteak sandwiches.
“We are as much of a sandwich shop as you are going to be. It’s fresh meat (and) fresh bread. This is what we are aiming for, ”says Gérard.
The most popular item on the menu is the Italian club, says Gerard, which has the highest amount of meat. Besides what is on the menu, the possibilities of combinations are almost limitless.
Gerard recently worked as a regional manager for Applebee’s, Chili’s and Buffalo Wild Wings and has seen how these restaurants and the industry have performed in eastern Idaho over the past 25 years. He was introduced to Jersey Mike’s by a Buffalo Wild Wings employee several years ago and was impressed with his experience.
Gerard says Hillcrest Plaza was a great place to open one in eastern Idaho.
“I love this part of town, the way you can get in from the highway. The stores on this side (of the city) have been very successful… over the years, ”says Gérard. “We like the proximity to the hospital and the school. It is a very populated area with a lot of traffic.
A press release from the company states that Jersey Mike’s first opened as Mike’s Subs in 1956 in Point Pleasant, New Jersey. Its menu and style of service was a new concept at the time and it quickly grew to have locations across New York City, Philadelphia, and Washington, DC.
Peter Cancro, a 17-year-old high school student who had worked for Mike’s Subs, bought the company in 1975. He opened two more stores over the next decade. The name was changed to Jersey Mike’s in 1987 when Cancro began franchising the business. Today, there are over 2,500 locations across the country.
Gerard is already investigating potential sites in Rexburg and Pocatello for two additional stores once the Ammon site is operational. He can’t wait to see how customers in eastern Idaho react to Jersey Mike’s Subs.
“When we arrive, we definitely want to be part of the community,” says Gérard. “We are looking to endow the place with the locals and become a staple in the community. We are (honored) to be part of a company so proud to share and to be a part of the community it is in.