As the Youth E-Cigarette Epidemic Remains a Public Health Threat, This Innovative, One-of-a-Kind Text Message Program Helps Young People Quit Smoking

WASHINGTON, November 18, 2022 /PRNewswire/ — Truth Initiative today announced that the first free vaping cessation program This is Quitting from truth®the largest in the country and the only one validated by peer-reviewed research, has achieved a major milestone in helping more than 500,000 youth and young adults quit vaping nicotine.

This step is particularly important as youth e-cigarette use persists at epidemic levels. The recently released National Youth Smoking Survey 2022 shows nearly 3 million young people use nicotine, with the majority using e-cigarettes. Over 2.5 million high school and college students use e-cigarettes, and of high school students who use e-cigarettes, 46% do so almost daily. Among young adults aged 18 to 24, about 2.8 million (9.4%) are current users of e-cigarettes, according to the latest National Health Interview Survey. Additionally, the recent Truth Initiative to research found that between July 2021 and June 2022 nearly 2.5 million young people alone have used e-cigarettes for the first time, signaling that vaping initiation remains prevalent among youth and young adults. Despite these high rates of use, most young people (over 60%) want to quit.

This is Quitting is an anonymous quitting program that combines age-appropriate counseling, cognitive and behavioral coping strategies, and social support to help young people feel motivated, inspired, and supported throughout life. their journey of abandonment. First launched in 2019, This is Quitting was developed with input from teens, college students, and young adults who have tried or succeeded in quitting e-cigarettes. The program uses text messages ⁠— tailored to age, e-cigarette product use, and stage of the quitting journey⁠ — to show the reality of quitting ⁠— the ups and downs the socks. Teens and young adults ages 13-24 can visit or text “DITCHVAPE” at 88709 to subscribe to It’s stopping. In addition to offering help to young people, Truth Initiative also offers a complementary program for parents who want to support their child’s efforts to quit smoking, available at

In addition to its broad reach, This is Quitting is at the forefront of generating scientific evidence on what works to help young people quit vaping. A randomized clinical trial published in JAMA internal medicine found that young adults aged 18-24 who used This is Quitting were almost 40% more likely to quit smoking compared to a control group. The secondary analyzes of the trial published in Preventive medecine found that young adults randomized to This is Quitting were more likely to report abstaining from vaping and smoking compared to the control group, suggesting that some young adults may use the program to quit all forms of tobacco. A new clinical trial evaluating the effectiveness of This is Quitting in adolescents is currently underway.

“The tobacco industry has long known that young people are their engine for growth and profit and e-cigarettes have been a gold mine, with young people being the unwitting victims. The majority thought e-cigarettes were only only pleasure and flavors and did not know that these products almost always contain nicotine.Deceived and now addicted, this new generation wants to stop vaping nicotine, as evidenced by the more than half a million young people who have signed up for This is Quitting so far,” said Robin Koval, CEO and President of Truth Initiative. “These latest data further underscore the urgency of helping young people overcome their nicotine addiction with a program that works and is trusted by young people.”

Conflict crises

Years of peer-reviewed scientific research show that nicotine can amplify feelings of anxiety and depression and increase stress levels, as detailed in “Crises Collide: Youth Mental Health and Nicotine Use.” Quitting smoking can alleviate these symptoms and lead to improved long-term mental health. As evidenced by Truth Initiative Data90% of young people who quit vaping e-cigarettes reported feeling less stressed, anxious or depressed.

That’s Quitting smoking is a crucial part of truth brand and the Truth Initiative’s public education campaign. The latest campaign, titled It’s playing with our headscall vapes for what they are – depression sticks that deliver a burst of stressed air. truth the messaging is also raising the voices of real young people and their journeys to quitting smoking through its ongoing “Quitters” series. Such a story comes from Sophia, a young woman who is committed to escaping her addiction. By using This is Quitting, she was able to commit to a healthy, vaping-free lifestyle.

This is Quitting continues to grow rapidly, both in terms of enrollment and programmatic features through innovative partnerships and integrations. Through its collaboration with Crisis Text Line, more than 2,600 young people referred by This is Quitting have received mental health support since December 2021. truth also launched a partnership with Breathwrk through This is Quitting which promotes breathing and meditation exercises to help reduce nicotine cravings.

This is Quitting also integrates seamlessly with Vaping: Knowing the truth, a free, comprehensive digital program that provides young people with information about nicotine. The self-directed and interactive program is aimed at young people in their language and offers a module on self-care, aimed at helping young people deal with mental health challenges. Since its launch in 2020, the program has engaged nearly 510,000 students in more than 6,000 schools across the country. Parents and educators can learn more about the program and how to enroll in a school for free by visiting:

Together, these resources give young people the motivation and support they need to quit smoking.

“There are clear links between quitting nicotine and improved mental health outcomes,” said Dr. Amanda Graham, Head of Innovations at Truth Initiative. “At a time when young people face so many challenges, it is even more critical to provide them with both smoking cessation and mental health resources like those offered by This is Quitting. Engaging over half a million young people in an effective early life quit program is a milestone worth celebrating.”

In addition to supporting young e-cigarette users through This is Quitting, Truth Initiative also continues to make effective and proven smoking cessation programs available to the 47.1 million adult tobacco users in the United States. BecomeAnEX® is a free digital quitting program developed in collaboration with the Mayo Clinic that includes the oldest online community and resources to help parents of young vapers. The EX® Program is Truth Initiative’s field-leading digital enterprise termination solution, designed exclusively for employers and health plans, now available to more than 10 million employees, health plan members and dependents adults across the United States.

About the truth®
truth is the oldest and most successful national tobacco prevention campaign for youth and young adults. The campaign presents the facts about tobacco use and tobacco industry marketing tactics so young people can make informed choices and influence others to do the same. We’re credited with stopping millions of young people from becoming smokers, and we’re also committed to achieving the same results in ending the youth e-cigarette epidemic, including helping young people quit smoking through our first vaping cessation program for teens. and young adults It’s about quitting smoking®. truth part of the Truth Initiative®, a national public health organization dedicated to creating a culture where young people reject smoking, vaping and nicotine. Learn more about truth and the organization behind it at and

About the Truth Initiative®
Truth Initiative is a national public health organization dedicated to achieving a culture where all young people reject smoking, vaping and nicotine and a future where tobacco and nicotine addiction are a thing of the past. In 2020, we celebrated 20 years of saving lives and preventing millions of young people from smoking. Our impact has helped reduce teenage smoking rates from 23% in 2000 to less than 3% in 2021. The truth about tobacco and the tobacco industry is at the heart of our proven and internationally recognized effectiveness. national scale. truth® popular education campaign. As youth e-cigarette use threatens to make a new generation addicted to nicotine, we are leading the fight against tobacco and nicotine addiction in all its forms. Our rigorous scientific research and policy studies, community and youth engagement programs supporting populations at high risk of smoking, and innovation in tobacco dependence treatment are also helping to end one of the battles of most critical public health issues of our time. Situated at washington d.c., our organization, formerly known as the American Legacy Foundation, was created and funded by the 1998 Master Settlement Agreement between the attorneys general of 46 states, five U.S. territories, and the tobacco industry. To learn more, visit

SOURCE Truth Initiative