LOS ANGELES, September 21, 2021 / PRNewswire / – Assembly, a leading e-commerce software and data platform, today announces a significant capital injection led by Advent International (“Advent”), one of the world’s leading equity investors. largest and most experienced investment. PSG, a leading growth capital firm in partnership with mid-market software and technology services companies, also participated in the round.
This roundtable, which raised the value of the Assembly north of $ 1 billion, will be used to continue fueling its growth plans and mission to deliver the best software, content and communities that support e-commerce merchants.
“What aggregators did for brands, we did for software,” says Sandeep Kella, co-founder and CEO of Assembly. “We are particularly focused on enhancing the growth of e-commerce merchants by bringing together software tools and combining them with valuable content. Our mission is to meet the needs of our customers at every stage of their growth. “
In the past two years, Assembly has acquired five companies, successfully launched more than 30 new products to help users, and helped its customers increase their revenues by more than 125% in total. This translates into record growth for the Assembly with a 260% increase in ARR since 2019, a 230% increase in paying customers, and over $ 55 billion in gross value of goods directly linked to its applications.
Navigating the complexities of today’s ecommerce market, however, cannot be based on software alone. Education and community are essential to help sellers thrive. As such, Assembly has created thousands of hours of up-to-date content to help marketers stay ahead and get the most out of their software. Today their community has grown stronger than ever with over 350,000 active members collaborating in private groups and over one million podcast downloads across all properties.
With this new capital, Assembly plans to add new leading capabilities in the industry, expand existing capabilities to new e-commerce platforms, acquire more companies to accelerate its roadmap. products and hire over 200 new employees over the next year. The company aims to deliver the best solutions no matter where an ecommerce merchant sells, be it marketplaces, direct-to-consumer websites or, more recently, social media.
“Millions of e-commerce merchants around the world need world-class software to operate more profitably in an increasingly complex multi-channel world,” said Eric wei, general manager of Advent’s technology team at Palo Alto. “Assembly is clearly a SaaS leader in terms of market intelligence data, user community and merchant relationships. With the capital of Advent, we believe Assembly will become the industry platform for all traders to thrive. “
“We are incredibly proud of the growth the assembly team has achieved to date and the exciting path the company is taking as it aims to serve as a one-stop-shop for online merchants,” said Matte stone, Director General of PSG. “We thank Sandeep and the entire Assembly team for their dedication and hard work, and we are delighted to continue our partnership to support the next phase of Assembly’s evolution.”
Today, there are nearly 80 different software categories within the ecommerce ecosystem, forcing merchants to navigate over 6,000 solutions. With an established history of success and an industry-leading team, Assembly continues to be at the forefront of equipping today’s merchants with the right software solutions at the right time, with the right training. .
Assembly is a next-generation e-commerce software and data platform founded in 2019. Through its five core brands, the company offers a suite of solutions to help merchants optimize and track market performance, performance social and other performance and resource analysis. in the form of market information, content and education. To date, Assembly has served over one million traders in over 125 countries. For more information visit:
About Avent International
Founded in 1984, Advent International is one of the world’s largest and most experienced private equity investors. The company has invested in more than 380 private equity investments in 42 countries, and since March 31, 2021, had $ 75 billion in assets under management. With 14 offices in 11 countries, Advent has established a globally integrated team of more than 245 private equity investment professionals across North America, Europe, Latin America and Asia. The company focuses on investments in five key sectors, including business and financial services; health care; industrial; retail, consumer and leisure; and technology. After 35 years of international investing, Advent remains committed to partnering with management teams to generate sustained revenue and earnings growth for its portfolio companies.
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PSG is a private equity firm that partners with mid-market software and technology services companies to help them navigate transformational growth, capitalize on strategic opportunities and build strong teams. Having supported more than 80 companies and facilitated more than 325 complementary acquisitions, PSG brings extensive investment experience, deep software and technology expertise and a strong commitment to collaborate with management teams. Founded in 2014, PSG operates from offices in Boston, Kansas City and London. To learn more about PSG, visit www.psgequity.com.
Finsbury Glover Hering
Prosek Partners (on behalf of PSG)