New Delhi: The average revenue per user (ARPU) of the cellular industry could increase even without an increase in tariffs, as data usage and penetration has increased over the past 1-2 years.

According to India Ratings and Research (Ind-Ra), “Sliding voice tariffs, increasing data tariffs, increasing data usage per subscriber and increasing number of data subscribers in the global subscriber base in the world. over the past year indicate that the industry’s average revenue per user could grow even without tariff increases. “

In addition, the rating agency reported that the industry-wide subscriber base grew by 4 million monthly subscribers (MoM) in June 2021 to reach 1,181 million subscribers, up from a sharp drop of 6.3 million subscribers in May 2021.

“The broadband subscriber base also grew in June 2021 from 11.7 million subscribers to 769 million subscribers.”

However, the visitor location registry’s subscriber base, which shows active subscribers, reported a drop from 1.3 million subscribers in June 2021 to 985 million subscribers, the agency said.

In terms of broadband subscribers, he cited official data which showed a 65.1% increase in the overall wireless subscriber base in June 2021, up from 64.4% in May 2021 and 47% in March 2019.

“In June 2021, the number of broadband subscribers increased sharply by 11.7 million, broadband penetration as a percentage of the overall subscriber base continued.”

Moreover, the average data used per user is also increasing rapidly, he said.


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