BOLTON — Get out your “screwdriver” and prepare to go “suicide bomber” for a good cause.
Nashoba Valley Spirits launched a vodka with a mission.
“While putting a label on a bottle will never end war,” according to a press release from Justin Pelletier, the distillery’s chief operating officer, “Nashoba Valley Spirits launched a vodka in hopes of provide support to the millions of civilians caught in the middle of an escalating war and humanitarian crisis by donating 20% of gross sales of our new vodka to the Ukraine Crisis Relief Fund by Global Giving .”
The vodka is called “F You Putin Vodka”.
Vodka has become a hot topic since Russia invaded Ukraine in February. But only about 14% of the world’s vodka volume is produced in Russia, and almost all of it is sold in Russia, according to market research firm IWSR.
Pelletier said the vodka is different from what customers might be used to seeing on the shelves.
“Our vodka is traditionally made from apples. This product is made from apples and grains, so a slight difference, but still gluten-free as the distillation process removes proteins, including gluten, from the liquor” , did he declare.
This isn’t the first time Nashoba has responded to a crisis.
“The idea came from the core competencies of the business. At Nashoba, we are focused on helping the community, whether it’s locally or globally,” Pelletier said. “At the start of the COVID-19 pandemic, we repositioned our distillery to produce hand sanitizer with an emphasis on donating sanitizer to local healthcare facilities or essential businesses.
“With this invasion of Ukraine being another major crisis on a global scale, we saw the need for help and wanted to help in any way possible. This is where the idea of a fundraising campaign funds began and the product “F You Putin Vodka” was born,” he added.
Global Giving has a four-star rating and a near-perfect score from Charity Navigator due to its stability, effectiveness, sustainability, and commitment to transparency, in addition to accreditation from the BBB Wise Giving Alliance.
The Ukraine Crisis Relief Fund supports Ukrainians in need, with a focus on the most vulnerable, including children. The fund will provide shelter, food, clean water, medical and psychosocial support to refugees.
“Our goal is to raise over $25,000 to donate to the Ukraine Crisis Relief Fund through Global Giving,” Pelletier said.
Nashoba Valley Spirits is located at Nashoba Winery, 100 Wattaquadock Hill Road.
The winery is now in its second generation of farmers making spirits from farm-grown produce in Massachusetts, including whiskey, bourbon, brandies, gin, vodka and other products.