NASHVILLE, Tennessee (WTVF) – Hot Poppy, a farm-to-door app, launched during the pandemic in Nashville to help more shoppers and vendors connect to purchase food and household items without going to local markets. producers.
“When the pandemic hit, we were sort of doing this for ourselves,” said Suart Landis, co-founder and head of growth for Hot Poppy. “We were trying to find places to get fresh produce, calling Porter Road to get, you know, some high quality meat from the store and stuff and we’re just frustrated to wait for Bezos from Amazon to deliver it to us. our goods. “
Landis and others who showcased the Hot Poppy app began asking vendors at the Nashville Farmers’ Market if they would be interested in providing them with produce, dairy, spices, meat, and more. food and household items for sale and delivery to the gates of the Nashvillians.
“Either they got the idea, but they just didn’t have the bandwidth. Or they were like, ‘Oh, man, that’s an amazing idea,’ Landis explained.
The team got together and the app launched in 2020. But since then the need has grown, especially during the height of the coronavirus pandemic, when some were uncomfortable with it. attend farmers’ markets in person. Starting Friday, Hot Poppy is expanding its delivery service to serve up to 50 miles outside of downtown Nashville.
“We have 65 local vendors in the area. You know, it’s dairy, beef, vegan options. Vegan selections play a very important role,” Landis said.
“You can subscribe like a product bundle, farm eggs, you know, different items that are more of the commodities, and then you make your additions for that week,” Landis explained. “But, you can suspend, modify, cancel at any time. If you are leaving town for the holidays, you can suspend this week’s subscription if you say to yourself,” I don’t need more eggs this week. “You can change it to something else. It’s really flexible. There are, you know, over 40 articles that you can subscribe to.”
He said there was also local beer, wine and other alcohol options as well as sourdough coming too.
“I actually was raised on a beef farm in Montana. So I grew up with, you know, high quality meat that I took for granted. But we visit these farms. We watch what they do. to have many meetings with the sellers on a seasonal basis, but the sellers themselves were very helpful, ”said Landis.
One of the app vendors, Cocorico Cuisine owner Elodie Habert, said her French bakery business was a “quick match” with Hot Poppy after moving from France to Nashville in 2016.
“A lot of people have come online and bought their stuff. Online during COVID. And so Hot Poppy, I think, came at the right time because they were able to provide this service to local customers, you know, in the area. of Nashville, ”she explained.
She also said that sales through Hot Poppy have proven to be a significant portion of her business’ revenue.
“Certainly relying on similar weekly orders and also having partners that you can talk to when you just want to launch a new product, you know, it can be like a testing platform to do that,” Habert said. “It has been a great addition to our business model, I would say. Yes, we would be sad not to have them in town, for sure.”
Customers can find Habert’s quiches, breads, soups and other baked goods on the Hot Poppy app.
“This is a great opportunity to really meet customers that we might not otherwise meet, because not all Nashvillians go to farmers’ markets and this is sort of our main sales channel,” Habert explained. “So having the opportunity to also reach those people who want farmer’s market produce but don’t have the time or, you know, aren’t keen on going to the markets is great. opportunity for a company like ours. “
Landis said the goal is for the community to connect with local vendors and hopefully get to know them and where their food comes from.
“One of our salespeople, William, from Smokin ‘Oaks, he comes both from the farm side and then he worked on the supply chain for bigger, you know, groceries and stuff, ”Landis explained. “We’re really connecting with people in the community that we know, know the producers, they know the people themselves and, you know, they’re ready to support them.”
For those wondering if they will have to pay top dollar for Hot Poppy’s service, Landis said they buy the products wholesale from sellers so Hot Poppy customers pay the same price for the products. that they would do it at the market and “once you put together $ 25 of order, the delivery is free. Now there are tips for the drivers that help, you know, our super drivers.”
“We see ourselves as, you know, just a middle point in the river to connect you directly with these vendors,” Landis said. “When you support our vendors, you support that they have the ability to decide how they live their lives, what they produce, and you as a consumer and you support the local, you vote for the way you eat. Your ability to choose what you eat. As we get our sources more and more from that same place, you eliminate the ability to choose from both sides. So I think it’s really, you know, about the individual creativity, individual business, people live their lives in their value as they choose. “
To know more about Hot Poppy and to download their app click here.