Bogota – Colombia–(BUSINESS WIRE)–Habi (“Habi” or “the Company”), the data-driven residential real estate platform, today announced that it has raised $200 million in equity funding in its funding round of C-series, becoming the first unicorn real estate technology (“PropTech”) in Spanish-speaking Latin America. The company’s Series C also represents the largest funding round and the only unicorn valuation with a female founder and CEO in Latin America.1.2. The latest funding round was led by Homebrew and SoftBank Latin America Funds, with participation from Banco Mercantil del Norte, SA, Institución de Banca Múltiple, Grupo Financiero Banorte (“Banorte”), Tiger Global, Inspired Capital, Clocktower Ventures, Endeavor Catalyst and Henry Kravis, among others.

Since its Series B funding round in June 2021, Habi has become the undisputed PropTech leader in Spanish-speaking Latin America, empowering low- and middle-income consumers in the housing sector by giving them access to liquidity and information. in a market where data is limited and the majority of homes are not listed online. Over the past year, Habi has been emphasizing the development of its services and its proprietary database, providing its customers with a full range of services, including iBuyer, Brokerage, Financial Services and Marketplace. . Habi’s market leadership and strong suite of offerings has resulted in continued adoption of the platform, with revenue growing more than 20x in 2021.

“We are thrilled with the progress we have made in the short time since our last funding round,” said Brynne McNulty Rojas, co-founder and CEO of Habi. “With strong partnerships and an expanded market presence, we are in the very early stages of building the infrastructure to deliver much-needed information, confidence and liquidity to a housing market that desperately needs it – a which we estimate at $2 trillion in cities in Spanish-speaking Latin America.

Sebastian Noguera, co-founder and president of Habi, added: “We are extremely proud to have built a world-class team that continues to demonstrate a deep commitment to our customers and that develops innovative and exclusive tools with the objective to democratize the home buying process for millions of consumers.

Habi operates in over 15 cities in Mexico and Colombia, representing an estimated population of over 60 million. Despite its rapid growth, market opportunities remain vast, with millions of consumers seeking easier and more cost-effective ways to navigate the housing market. Habi is well positioned to capitalize on this massive and growing market and will use the capital raised in its Series C funding round to continue to expand its geographic footprint to cover all major cities in Spanish-speaking Latin America and deepen its range of offers. , with a focus on integrated financial services.

Satya Patel, Managing Partner of Homebrew, said, “Habi is revolutionizing the housing market in Latin America by solving the many problems that exist throughout the ecosystem. From day one, the company transformed the way consumers buy and sell homes. As it continues to grow its business, Habi is now improving access to related financial products such as mortgages, providing independent brokers with improved access and tools to build their own businesses, and collaborating with financial institutions. We believe that by removing the barriers between the growing middle class and a functioning housing market, Brynne, Sebastian and the Habi team could unlock generational wealth creation for all of Latin America.

Juan Franck, Managing Partner of SoftBank Latin America Fund, said, “The Habi team has demonstrated incredible discipline and executional expertise during a period of rapid expansion. This successful Series C is a clear example that there is significant investor appetite for proven business models with strong unit economics and a clear path to profitability, even in the most challenging fundraising environment of the last 10 years. years.

Key business highlights and milestones since Habi’s last funding round in June 2021 include:

  • Mexican Financial Strategic Alliance: Habi and Banorte intend to create an exclusive strategic alliance to develop and distribute financial services to clients throughout Mexico;
  • Product development: Habi is now the number one buyer and seller of older homes in Spanish-speaking Latin America and the leading mortgage broker in Colombia;
  • Acquired Okol: In January 2022, Habi announced its acquisition of online marketplace Propiedades.com and iBuyer Tu Canton, expanding Habi’s presence across Mexico;
  • Extended operations: Along with the expansion into Mexico, Habi has continued to expand its presence throughout Colombia and now operates in over 15 cities in Spanish-speaking Latin America;
  • Management team: In January 2022, Habi announced the appointment of Marcos Kantt as Chief Financial Officer to further support the company’s growth through the development of its full range of financial services offerings, as it continues to partner with financial institutions.

About Habi

Habi is building the digital infrastructure for an efficient residential real estate market in Latin America, with the goal of empowering families to make one of the most important decisions of their lives: their housing. Since 2019, Habi’s data-driven tools, including valuation, transaction and funding products, have introduced transparency, speed, liquidity and trust into what has traditionally been an opaque and slow process for hundreds of millions of Latin Americans. Habi benefits everyone in the ecosystem, helping brokers and banks make faster, more informed decisions, but most importantly, giving families the freedom and control over their lives and the wealth they store in houses and apartments.

Habi operates in over 15 cities in Mexico and Colombia, which have an estimated total population of over 60 million. For more information about Habi, please visit tuhabi.mx or habi.co.


1Crunchbase Latin American Funding Roundsto May 4, 2022

2List of Crunchbase unicornsto May 4, 2022